Final week, most likely as a result of I used to be the least busy with precise work on the time, I occurred to be the Macworld staffer who first noticed the WWDC 2025 announcement in my inbox. And for a second I used to be fairly excited: WWDC, in any case, is the second greatest date in Apple’s calendar, an occasion whose raft of software program reveals units the tone for the 12 months to come back.
However then I thought of it a bit extra and realized that I didn’t care. I’m finished with WWDC. And if I wasn’t contractually obliged to cowl it for work, I strongly doubt that I’d even watch.
Look, don’t get me improper: I perceive that WWDC 2025 is essential for Apple. The corporate’s final 12 months have been fairly shockingly dangerous on the software program facet, punctuated by failures, delays, and damaged guarantees, and it wants to point out builders and clients that it may flip issues round. As Jason Snell places it, Apple should repent its errors, not repeat them.
I’m simply struggling to really feel something apart from apathy on the prospect of watching Apple’s prime brass both admit their failings or, extra doubtless, act like nothing went improper. One final result is miserable and boring; the opposite miserable and infuriating. Neither appears like a enjoyable option to spend a night (as will probably be right here within the U.Ok.).
Let’s discuss for a minute about what Apple ought to do on June 9. Tim Cook dinner, Craig Federighi, and whoever else is on stage must be fully trustworthy. Loads of reputational injury was finished when final 12 months’s claims in regards to the next-gen contextually conscious Siri, a function that was used to promote iPhone 16 handsets, turned out to be nothing greater than sizzling air. If that function remains to be coming, Apple ought to say exactly when, and in exactly what kind. If not, it ought to admit that and clarify exactly what went improper. The corporate must regain belief. Now shouldn’t be the time for razzle-dazzle.
Speaking of razzle-dazzle, I took half within the Macworld podcast this week, and my colleague Karen Haslam made what I assumed was a superb suggestion. This 12 months, Apple shouldn’t announce any new options in any respect. It ought to do what it did with the launch of Mac OS X Snow Leopard in 2009: a zero-frills stability replace. (Or what Snell extra sympathetically calls “a clean-up and consolidation part.”) Repair what’s there as an alternative of cramming in additional issues to go improper in flip. Have the braveness to be boring however good, as an alternative of zeitgeisty however ineffective. That may be the suitable factor to do. However it will be much less attention-grabbing than soil science.
Not that there’s a lot likelihood of WWDC 2025 enjoying out that method. Right here’s a much more believable itinerary:
- 10.01: Welcome to WWDC! The iPhone, the iPad, and the Mac are about to vary in an enormous method. Greater than ever earlier than! Greater than a home!
- 10:02: Take a look at this graph. Apple Intelligence is essentially the most beloved AI platform on the planet! [citation needed]
- 10:04: Let’s begin with the iPhone. In iOS 19, Siri will be capable to learn minds, predict the long run, and cook dinner boiled eggs precisely the best way you want them…
And whereas that is all happening, the assembled devs smile and nod and grind their enamel. They consider all of the options introduced final 12 months that by no means arrived and scratch their heads making an attempt to consider a single function in iOS 18 that delivered any tangible profit. After which Craig Federighi makes a joke about working for Lumon.
I get it, in fact. Shareholders demand progress and hype, and Apple feels it has to play ball. So as an alternative of specializing in and truly delivering the options promised final 12 months, it rushes forward with the following set of options. It’s juggling knives on a treadmill. However I’ve misplaced my style for blood.
Both method, WWDC 2025 goes to be a distasteful spectacle. Both Apple admits it acquired all the things improper, and now we have to look at John Giannandrea apologize for 90 minutes earlier than being ceremoniously lowered right into a volcano. Or we get plastered-on smiles, but extra guarantees, and limitless boring Apple Intelligence hype. WWDC 2025 goes to be terrible. There’s just one query: terrible in what method?
Welcome to our weekly Apple Breakfast column, which incorporates all of the Apple information you missed final week in a useful bite-sized roundup. We name it Apple Breakfast as a result of we predict it goes nice with a Monday morning cup of espresso or tea, nevertheless it’s cool if you wish to give it a learn throughout lunch or dinner hours too.
Trending: High tales
Will Apple repent–or repeat–its errors at WWDC 2025?
Mahmoud Itani presents the highest 6 merchandise Apple by no means launched.
Roman Loyola gives 6 methods to keep away from Apple’s insane Mac storage improve costs.
These 4 visionOS 3 options will flip Imaginative and prescient Professional into an on a regular basis system.
The Macalope is mad about iPhone sizes in a large method.
Apple’s ‘new’ Lumon Terminal Professional is the Mac of our goals.
Apple Information+ Meals must be one of the best ways to cook dinner. Right here’s why it’s not.
Podcast of the week
Apple Intelligence and Siri have been making loads of noise currently, and all for the improper causes. Within the newest episode of the Macworld Podcast, we discuss how Apple has made a large number of issues, leading to delays, administration adjustments, and dangerous PR.
You may catch each episode of the Macworld Podcast on Spotify, Soundcloud, the Podcasts app, or our personal web site.
Critiques nook
- iPad (A16, 11th gen) review: Who needs Apple Intelligence?
- Assassin’s Creed Shadows review: Ninja and Samurai go to war in feudal Japan.
The rumor mill
Your goals of a small iPhone simply died (once more).
Apple could also be working on a radically new all-glass Apple Watch.
Thrilling particulars emerge of Apple’s LiquidMetal folding iPhone hinge.
The Apple Watch might get a brand new life as a camera-equipped AI system…
…whereas the Apple Watch SE may not have a future in plastics in any case.
2026 Porsche fashions seemingly abandon plans for next-gen CarPlay.
Software program updates, bugs, and issues
Don’t be fooled by ‘unrepresentative’ iOS 19 screenshots, leaker warns.
New Apple Watch function means you’ll by no means sleep by means of an alarm once more.
iOS 18.4 AirPods Max replace will add lossless and extremely‑low latency audio.
And with that, we’re finished for this week’s Apple Breakfast. Should you’d prefer to get common roundups, join our newsletters, together with our new e mail from The Macalope–an irreverent, humorous tackle the newest information and rumors from a half-man, half-mythical Mac beast. You can too comply with us on Fb, Threads, Bluesky, or X for dialogue of breaking Apple information tales. See you subsequent Monday, and keep Appley.
