Apple’s Beats model has a behavior of one-upping its mum or dad firm with merchandise which might be rather less restrictive, rather less one-size-fits-all, and a bit of extra colourful, whereas nonetheless providing the identical Apple high quality (and certainly, usually the identical precise expertise).
Now, there are official Beats charging cables, and truthfully, I’ll most likely by no means purchase an Apple-branded one once more.
A single Beats cable prices the identical as Apple’s ($19 for a single USB-C to USB-C cable, USB-A to USB-C cable, or USB-C to Lightning cable), and so they have the identical specs: USB 2.0 knowledge switch speeds, charging assist as much as 60W. They’re most likely an identical inside. However they’re higher in three important methods.
First, they arrive in colours. Apple’s fundamental cost cables are solely white. The Beats cables are available black, navy, purple, and a type of sandstone colour. Colour is nice! (Some colours should not out there in some cable varieties, although.) Second, they’re longer. Apple’s $19 cable is 1 meter (39.5 inches). The Beats cable is 1.5 meters (59 inches). It makes a giant distinction.

Foundry
Lastly, they’re most likely a bit of extra dependable. Each cables are braided, which is good, however the Apple cable goes straight from the connector to the cable whereas the Beats cable has a bit of half-inch sleeve. This could assist maintain it from bending too sharply proper subsequent to the connector, which is a major reason for cables splitting over time.

Foundry
The Beats cables distinguish themselves in a couple of different methods. First, you will get the USB-C to USB-C or USB-A to USB-C cables in a two-pack for $35 (however solely in black). Apple-branded cables are solely bought individually.
Additionally solely out there in black are neat little 20cm (8 inches) brief cables, in USB-A to USB-C, USB-C to USB-C, and USB-C to Lightning. They’re nonetheless $19 regardless of the tiny size, however in the event you plug in a battery pack or moveable drive lots (particularly inside a backpack or purse), a really brief cable can actually cut back litter.
The Apple-branded cables nonetheless have their place. If you’d like actually high-power charging assist on your laptop computer, you’ll wish to step as much as Apple’s 240W cable. Or in the event you’re transferring a lot of knowledge between a quick exterior drive and your Mac, you’ll desire a Thunderbolt 4 or Thunderbolt 5 cable. These new Beats cables don’t cowl any of that floor.
But when all you really want is an effective USB cable for charging your iPhone, iPad, MacBook, or headphones and perhaps transferring round a bit of information from time to time, and also you don’t belief third-party cables (of which there are so many), you need to go seize the Beats cable over the Apple-branded ones. You may even seize ’em on the Apple Retailer.