Apple on Tuesday launched the iPhone 17 Professional and iPhone 17 Professional Max, the true flagships within the firm’s 2025 iPhone lineup. Whereas the brand new iPhone Air may seize consideration for its ultra-thin design, the Professional fashions are the place Apple places its greatest concepts into apply.
With a brand new cooling system, brighter show, upgraded cameras, and longer-lasting batteries, these are the iPhones that Apple needs energy customers, creators, and players to succeed in for. Listed here are 11 iPhone 17 Professional options that set them aside.
Vapor chamber cooling
For the primary time, the iPhone has a vapor chamber cooling system that spreads warmth extra evenly contained in the chassis. The corporate says this enables the iPhone 17 Professional to maintain excessive ranges of efficiency for longer durations of time, particularly when taking part in demanding video games or capturing ProRes video. Mixed with the shift to an aluminum unibody that’s lighter and extra thermally environment friendly than final yr’s titanium, that is the best iPhone but–actually.
The A19 Professional chip
Inside the brand new Professional fashions is the A19 Professional, Apple’s most superior chip to this point. Constructed on the most recent 3nm course of, it guarantees as much as 40 % higher sustained efficiency in comparison with the earlier chip. Meaning larger body charges in 3D video games and quicker export instances in video enhancing apps.
Apple
The chip additionally integrates Apple’s second-generation Neural Engine, accelerating options like on-device intelligence, picture processing, and Reside Captions. Not that the A18 chip within the iPhone 16 is sluggish, however having a fair quicker chip ensures that your new iPhone will final for much longer.
Stronger Ceramic Protect 2
Sturdiness will get a double increase this yr. For the primary time, the Ceramic Protect materials that has lengthy protected the show now additionally covers the again glass. On the entrance, Apple introduces Ceramic Protect 2, which it claims presents even larger scratch and drop resistance. Mixed, these adjustments make the iPhone 17 Professional the hardest iPhone but.
Brighter, anti-reflective show
The iPhone 17 Professional’s Tremendous Retina XDR show pushes brightness to a formidable 3,000 nits, the best brightness stage ever in a smartphone. That ensures visibility even in direct daylight and enhances HDR content material.
The always-on ProMotion panel nonetheless refreshes as much as 120Hz, however now advantages from a brand new anti-reflective coating, lowering glare throughout outside use. For professionals who depend on coloration accuracy and visibility, this can be a significant improve.
Apple covers the show with the brand new Ceramic Protect 2 coating.
Apple
Bigger batteries, longer life
Apple says the iPhone 17 Professional lineup options its largest batteries ever, with the Professional Max able to as much as 37 hours of video playback. That’s a number of hours longer than final yr’s mannequin. Effectivity enhancements from the A19 Professional and higher thermal design additionally assist stretch battery life additional in on a regular basis use. For heavy vacationers or cellular players, that is the type of enchancment you’ll discover on day one.
A brand new Middle Stage entrance digital camera
The front-facing digital camera has been upgraded to an 18-megapixel sensor that helps Middle Stage, which retains you completely framed throughout video calls at the same time as you progress. That’s a welcome change for individuals who spend quite a lot of time in FaceTime or Zoom conferences, and the bump in decision makes for sharper selfies, too. And because of a brand new square-shaped sensor, the iPhone 17 Professional is able to taking selfies in any orientation with out requiring the consumer to rotate the telephone.
48MP cameras throughout the board
For the primary time, all three rear digital camera lenses characteristic 48-megapixel sensors. This consistency means customers will not sacrifice decision when switching between lenses. It additionally allows sharper crops, extra detailed night time photographs, and professional-quality ProRAW images no matter which digital camera you’re utilizing.
4x telephoto with 8x fusion zoom
Due to the brand new 48 megapixels telephoto lens, the iPhone 17 Professional delivers as much as 8x fusion zoom, mixing optical and digital knowledge to create extremely detailed long-range photographs. Customers can select between taking a photograph with 4x optical zoom or cropping it to 12 megapixels to realize an 8x zoom photograph. It’s the best zoom vary ever on an iPhone.
Apple
ProRes RAW for video
Apple continues to courtroom professionals with ProRes RAW assist, enabling high-end video workflows straight on the iPhone. Whether or not paired with Ultimate Reduce Professional on iPad or exported to a Mac, these information supply most flexibility for coloration grading and enhancing. For cellular filmmakers, this might make the iPhone 17 Professional an much more compelling software.
Recent design and colours
The iPhone 17 Professional introduces daring new finishes in cosmic orange, deep blue, and silver. The swap again to aluminum offers the telephones a barely completely different really feel. It’s not a radical redesign, nevertheless it seems like Apple is giving its Professional lineup a recent id this yr.
Extra storage, similar worth
Even with all of the upgrades, Apple is holding the road on worth. The iPhone 17 Professional begins at $1,099/£1,099, whereas the iPhone 17 Professional Max begins at $1,199/£1,199. Each fashions include 256GB of base storage, and there’s a brand new 2TB possibility within the U.S. and Canada. along with 512GB and 1TB. Pre-orders open on Friday, September 12, with normal availability on September 19.
Do you have to improve?
The iPhone 17 Professional and Professional Max are extra than simply iterative updates. With their superior cooling, upgraded digital camera system, brighter shows, and longer battery life, they’re every little thing a Professional consumer expects from a telephone.
Should you’re an iPhone 16 Professional consumer, the enhancements will not be sufficient to justify the bounce. However for these nonetheless on an iPhone 14 Professional or earlier, the iPhone 17 Professional seems like a considerable leap ahead. Avid gamers, creators, and anybody who calls for the most effective will discover Apple’s 2025 flagships arduous to withstand.
Now we have the whole lowdown on the iPhone Air, iPhone 17, Apple Watch, and AirPods Professional 3. Should you weren’t in a position to watch Apple’s occasion, catch up in our Awe Dropping dwell weblog.
iPhone 17 Professional
Worth When Reviewed:
$1,099 (256GB) | $1,299 (512GB) | $1,499 (1TB) | $1,999 (2TB)
iPhone 17 Professional Max
Worth When Reviewed:
$1,199 (256GB) | $1,399 (512GB) | $1,599 (1TB) | $1,999 (1TB)
