When Apple launched its streaming service again in 2019, it was branded with a “+” on the finish as a method to differentiate it from the prevailing Apple TV app, which additionally affords content material from third-party suppliers. Nonetheless, Apple on Monday introduced it’s rebranding Apple TV+ to easily “Apple TV,” and the primary indicators of this rebranding could be seen within the newest iOS beta.
A brand new Apple TV emblem and id
With the third iOS 26.1 beta, which was launched to builders on Monday, Apple unveiled the brand new emblem for the Apple TV app and Apple TV+. It appears similar to the previous emblem, however this time with colours and a Liquid Glass impact as a substitute of plain white characters.
The brand new emblem can be seen in some components of the app to point {that a} film is a part of Apple’s streaming platform catalog. In fact, since we’re speaking about beta software program, the previous identify “Apple TV+” can nonetheless be seen in among the app’s menus. It’s additionally nonetheless current within the “Leisure” tab of Apple’s web site.
Apple
The information got here as a shock early this morning when Apple revealed a press launch saying that “F1 The Film” will start streaming on December 12. On the finish of the press launch, the corporate mentions that “Apple TV+ is now merely Apple TV, with a vibrant new id.”
There are not any additional particulars on when the brand new id will go stay, however presumably this may occur within the coming weeks alongside the general public launch of iOS 26.1.
What’s behind the identify change?
It’s unclear why precisely Apple determined to drop the “+” from Apple TV. Actually, it sounds a bit awkward to inform somebody that I’m watching an Apple TV present on the Apple TV app on an Apple TV. Hopefully, the brand new branding will make extra sense as soon as Apple tells us the entire story.
There’s additionally an opportunity that the “Apple TV+” model may return sooner or later with a special objective. Many rumors have been suggesting that Apple is contemplating launching completely different tiers for its streaming catalog like different companies. If true, “TV+” may change into the top-tier ad-free plan.
Apple is rumored to announce some new merchandise within the coming days, together with the M5 iPad Professional and M5 MacBook Professional, and presumably a brand new Apple TV 4K. Maybe we’ll be taught extra about Apple TV’s new branding together with these bulletins.
