If you happen to thought we had been going to get out of November with out an iPhone gross sales failure, effectively, you thought incorrect. The Wall Road Journal goes as far as to drop an F-bomb on the iPhone Air, Apple’s newest try at redefining the iPhone mildew: “Apple’s iPhone Air Is a Advertising Win and a Gross sales Flop” (Apple Information+ hyperlink).
GASP. They’re simply dropping four-letter phrases in headlines now?! What if a baby picks up a duplicate of The Wall Road Journal?! The Macalope is picturing a small, bespectacled boy in a three-piece swimsuit. He additionally has a briefcase. He’s cute. He’s additionally a little bit of a monster, and his dad and mom are very frightened about him. “Once I requested him who his finest buddy was he stated ‘NASDAQ’! [sob]”
John Gruber notes that the Journal makes numerous noise in regards to the digicam being horrible based mostly on one particular person’s opinion with out exhibiting any of the images. Is the digicam pretty much as good because the setup on the iPhone 17 Professional? Actually not. Is it digicam? Sure, it’s.
Raised in Apple’s hometown of Cupertino, Calif., and later an Apple senior product supervisor, [Jason] Purdy stated he likes to see progressive product design from tech firms.
I’m undecided why my “I like to see progressive product design from tech firms” T-shirt is elevating so many questions that I really feel are answered by my shirt.
So he made an Apple retailer appointment to purchase the brand new, ultrathin smartphone the day it went on sale.
Are you able to think about?! He purchased on the very day they went on sale! And he made an appointment! How fancy!
Newsflash to the Journal, within the 12 months of Our Lord 2025, a lotta folks like know-how and purchase iPhones the day they arrive out by reserving appointments. That’s not noteworthy in any means.
Inside a month, he returned it.
The saddest of trombones. A veritable orchestra of nothing however trombones, all of them unhappy. Seventy-six, weepy, downcast trombones, marching by River Metropolis, Iowa.
It’s good for Purdy that whereas he’s suing his most up-to-date employer for wrongful termination, he can have this enjoyable interplay with a author for The Wall Road Journal about how the brand new product from a earlier employer of his sucks.
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IDG
Completely unrelated, however the Macalope wonders if there’s a slide in a disaster administration deck someplace about push down search outcomes to your wrongful termination swimsuit by getting your identify related to bombastic statements about Apple. It’s an fascinating however completely theoretical and, as beforehand acknowledged, unrelated query.
Regardless, it definitely does appear to be the iPhone Air has not been an enormous hit. The Journal notes:
Only one in 10 iPhone 17 patrons within the U.S. opted for it within the early weeks of gross sales, in response to one client survey.
That’s not nice, but it surely’s value noting that Apple often designs the lineup to push folks into shopping for the telephones which might be extra worthwhile. Even with its comparatively excessive price ticket for the characteristic set, it’s doubtless the corporate makes more cash off the opposite fashions which might be extra iterative adjustments to earlier telephones. Dangerous gross sales for one mannequin could possibly be higher for Apple so long as general gross sales are nonetheless excessive.
iPhone Air doom is definitely making the rounds, and issues are so dangerous, apparently, that Apple is reportedly delaying the following model. As an alternative of coming within the fall of 2026, the following iPhone Air could not come till the spring of 2027. That might make for an excellent larger change to Apple’s iPhone rollout schedule than beforehand anticipated. Apple will simply ship the iPhone 18 Professional and Professional Max subsequent fall alongside the folding iPhone, and the iPhone 18, iPhone 18e, and now presumably the iPhone [18] Air will all ship collectively within the spring.
(The brackets are to point the “18” is silent.)
Huge cash telephones first, and the remainder can wait.
what, Apple? Since nobody appears to desire a skinny cellphone, the Macalope has a free suggestion for you:
How about…
[looks left and right to make sure no one is eavesdropping]
…a small cellphone.
Huh?! Proper?!
