We anticipate that Apple will take the wraps off the new iPhone 17 vary and new Apple Watches at an occasion on September 9, 2025. Apple has confirmed that it’s going to maintain an occasion on Tuesday September 9, beginning at 1pm ET, 10am PT and 6pm BST.
Learn on to seek out out every little thing it is advisable to learn about Apple’s iPhone launch occasion for 2025, together with when the Apple Occasion will begin the place you’re, and the new merchandise Apple will launch. It is possible for you to to look at the occasion under as soon as it begins. We will even run a reside weblog.
When is Apple’s iPhone occasion?
The 2025 iPhone occasion will happen on or round Tuesday 9 September, we had already predicted this date based mostly on Apple’s tendency to carry the occasion across the second week of September so it’s no shock.
What time will the iPhone occasion begin?
Apple Occasions normally begin at 10 a.m. in California, and this one isn’t any completely different. Right here’s what that interprets to in different nations and different places:
- U.S.: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT)
- U.Okay.: 6 p.m. (BST)
- Europe: 7 p.m. (CEST) 8 p.m. (EEST)
- Canada: 10 a.m. (PDT), 11 a.m. (MDT), 12 p.m. (CDT), 1 p.m. (EDT), 2 p.m. (ADT)
- India: 10.30 p.m. (IST)
- Hong Kong, Singapore and China: The next day at 1 a.m.
- Australia: The next day at 1 a.m. (AWST), 2.30 a.m. (ACST), 3 a.m. (AEST)
- New Zealand: The next day at 5 a.m. (NZST)
Apple’s September occasions are normally one to 2 hours lengthy.
What’s going to Apple launch on the September 2025 occasion?
Apple’s September occasions usually characteristic the launch of recent iPhones, Apple Watches, and, typically, AirPods.
In 2025 we anticipate to see the brand new iPhone 17 sequence (together with an slimmer iPhone 17 Air), and new Apple Watches together with the Apple Watch Sequence 11 and a brand new Apple Watch Extremely.
Apple can be more likely to announce the date when it can launch the brand new iOS 26 and watchOS 26 working programs, most definitely a number of days after the occasion. iPadOS 26 and the brand new macOS Tahoe might launch alongside iOS 26, however there have been years when these updates had been out there later. Apple can be more likely to reveal when the following updates to tvOS and HomePod software program shall be out there.
Right here’s extra data on the {hardware} we anticipate to see at Apple’s September occasion:
New iPhone line up: iPhone 17

Dominik Tomaszewski / Foundry
The iPhone 17 sequence is predicted to be introduced at Apple’s September occasion, with rumors suggesting 4 fashions, together with the brand new iPhone 17 Air. The rear digital camera designs are anticipated to ditch the sq. nook array for the primary time in years, and the Professional fashions are probably to be thicker than ever.
Learn the newest information in regards to the iPhone 17 sequence.
New Apple Watches: Sequence 11, Apple Watch Extremely 3, Apple Watch SE 3
The Apple Watch Sequence 11 is predicted, with new well being options like hypertension detection doable. We also needs to see updates to the Apple Watch Extremely and Apple Watch SE.
Learn the newest information in regards to the new Apple Watches for 2025.
New AirPods: AirPods Professional 3
Apple might announce new AirPods Professional 3 fashions, probably with improved noise cancellation and well being monitoring options.
Learn the newest in regards to the new AirPods.
Yet one more factor: HomePod/HomeHub
The rumored HomeHub system can also be unveiled, though that will have been delayed resulting from points with Siri options and upgrades.
Launch dates: New OS obtain dates
The next launch dates are more likely to be introduced on the iPhone 17 occasion:
- Monday, September 15: Downloads start for iOS 26. If you happen to do wish to replace your iPhone and you’re searching for recommendation on how you can set up it learn: The best way to replace iOS in your iPhone.
- Friday, September 12: iPhone 17 and new Apple Watch preorders start.
- Friday, September 19: iPhone 17 and new Apple Watch fashions can be found for buy.
The place to look at the iPhone occasion
Apple will broadcast the occasion reside on its web site, the TV app, and on Apple’s YouTube channel. If you wish to refresh your reminiscence, the 2024 keynote occasion is embedded above.
Will the iPhone occasion be reside?
Apple hasn’t held a really reside occasion since September 2019. As an alternative, it exhibits a prerecorded video on the time a reside occasion can be and sometimes holds a small hands-on space to showcase the brand new merchandise. It’s probably that this can as soon as once more be the case in 2024, with members of the press gathering at Apple Park to look at the identical video Apple will present to the remainder of the world.
What’s subsequent?
Even with all these potential launches Apple received’t be executed for the 12 months. There are rumors that Apple will launch a quantity M5 MacBooks and M5 iPads at an October occasion. Discover out when is the following Apple occasion.