On September 9, Apple will unveil its most anticipated product of the yr at its “Awe Dropping” occasion. At 10 am PT, we’ll all watch because the keynote formally introduces the iPhone 17, together with new Apple Watches, perhaps an AirPods Professional replace, and probably the 2nd-gen HomePod mini.
Nevertheless, whereas rumors say Apple is reportedly gearing as much as launch a number of different merchandise earlier than the top of 2025, we don’t anticipate them to make an look at this specific occasion. So, for those who’re eagerly awaiting one of many gadgets under, you will have to attend a bit longer.
A brand new ‘e’ iPhone
Regardless of the “Awe Dropping” occasion being referred to as an iPhone occasion, not each iPhone mannequin is being refreshed. Notably, the iPhone 17, 17 Air, 17 Professional, and 17 Professional Max will exchange the iPhone 16, 16 Plus, 16 Professional, and 16 Professional Max.
However for those who’ve been eyeing the finances iPhone 16e, it’s secure to purchase one. The 17e will not be coming till early subsequent yr. Rumors say the iPhone 17e will preserve its spring slot to present Apple an opportunity to separate up iPhone launches into biannual bulletins—search for the iPhone 18 to hitch it in 2027.
AirPods Max
Past the iPhone 17, Apple is rumored to launch the AirPods Professional 3 at its September occasion. Rumors say the corporate reportedly plans to introduce new know-how, comparable to a coronary heart price sensor, to those earbuds, however sadly, the opposite high-end AirPods fashions received’t catch up simply but. Stories say the 5-year-old AirPods Max will go a minimum of one other yr with out an replace.
A brand new AirPods Professional is probably going, however don’t anticipate updates to AirPods Max.
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iPad Professional
It’s been 15 months for the reason that M4 iPad Professional arrived, so an M5 launch is seemingly imminent. However don’t anticipate it at this occasion. Whereas Apple has used the iPhone occasion to launch the iPad mini earlier than, the Professional is unlikely to reach. In reality, it’s unlikely to get an occasion in any respect—Apple will most likely announce it by way of a separate press launch later this yr.
M5 Macs
Just like the iPad Professional, the MacBook Professional and iMac are due for his or her annual chip bump, as is the ageing Mac Professional, which nonetheless has an M2 Extremely chip. Whereas Apple is rumored to refresh lots of its Macs earlier than the yr’s finish, the bulletins received’t happen on the iPhone-centric keynote. As a substitute, the corporate will both maintain a devoted Mac occasion in mid-October or have one other multi-day internet launch like final yr. Different fashions, together with the MacBook Air, will observe swimsuit subsequent yr.
New Macs are coming, however not on the September occasion.
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HomePad sensible dwelling hub
Apple’s so-called HomePad sensible dwelling hub has already missed a number of rumored launch dates, however we all know one factor for certain: It’s not going to make an look on the “Awe Dropping” occasion. Based on credible leakers, the machine will resemble a HomePod with a squarish, iPad-like show and run a devoted working system. Given its heavy reliance on Siri, the HomePad has reportedly been pushed again till Apple revamps its voice assistant subsequent yr. As such, the HomePad is not anticipated to debut this fall.
Nonetheless, the iPhone maker nonetheless plans to introduce the HomePod mini 2 and a brand new Apple TV 4K 4, which is able to doubtless pop up on Apple’s web site later this yr, boasting sooner processors and connectivity chips. It wouldn’t completely shock us in the event that they appeared on the iPhone occasion, however we anticipate a separate announcement at a later date.
Imaginative and prescient Professional
Apple Imaginative and prescient Professional 2 will doubtless launch this fall, that includes an M5 chip and a comfier head strap. Given the improve’s unexciting nature, Apple may go for a quiet internet announcement sooner or later later this yr. Regardless, we anticipate will probably be bundled with these of the aforementioned Macs—particularly since Apple markets the headset as a spatial pc. It doesn’t actually match the iPhone occasion’s theme.
The iPhone may have the highlight on the ‘Awe Dropping’ occasion.
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Made for iPhone
Apple’s “Awe Dropping” occasion will deal with the iPhone 17 lineup and the Apple Watch household, with a probable look by the AirPods Professional. A logical visitor spot might be the AirTag 2, which aligns completely with the theme as one of many few iPhone equipment. And naturally, we’ll get the official launch date for iOS 26, doubtless the Monday following the keynote.
Regardless that Apple nonetheless has a number of merchandise to place out this yr, none of them will overshadow the iPhone occasion or steal the highlight from its hottest product. That stated, there’ll nonetheless be loads of time for cringey sketches and Apple TV+ promotions.
