Apple has formally introduced its “Awe Dropping” particular occasion for September 9, the place we’ll get our first have a look at the iPhone 17 lineup. As common, the corporate didn’t reveal something past the date and tagline, however the invitation art work and Apple’s historical past of easter eggs give us a number of robust hints about what’s coming.
Listed below are 5 takeaways from Apple’s occasion invite that simply may affirm particulars concerning the iPhone 17 and past.
A jaw-dropping iPhone design is coming
This yr’s tagline, “Awe Dropping,” appears to tease one thing visually hanging, jaw-dropping if you’ll. For months, rumors have pointed to Apple introducing a brand new, ultra-thin iPhone 17 Air mannequin to switch the unpopular Plus mannequin. The iPhone 17 Air is anticipated to mark essentially the most radical change in iPhone design for the reason that iPhone X and kick off a three-year-long iPhone overhaul.
If Apple actually needs to drop jaws, a radically thinner iPhone design actually matches the invoice.
The Apple occasion invite all however confirms the iPhone 17 colour choices.
Foundry
The iPhone 17 lineup may have daring new colour choices
As reported completely by Macworld, Apple has deliberate many new colours for the iPhone 17 fashions, starting from a brand new iPhone 17 Professional in orange to numerous shades of blue. Should you weren’t sure of the brand new colours earlier than, the occasion invitation art work seems to be a transparent affirmation that the rumors are proper.
In accordance with our sources, each the iPhone 17 and iPhone 17 Air will probably be out there in a lightweight shade of blue. In the meantime, the iPhone 17 Professional and iPhone 17 Professional Max will are available darkish blue and orange. Extra conventional colours, corresponding to black and white, are additionally anticipated.
Properly, the Apple brand proven within the occasion art work basically options all the brand new colours we talked about, which is a reasonably clear signal that these are certainly the brand new colours for the iPhone 17 lineup. So you can begin determining which one you need now.
The iPhone 17 Professional is getting new cooling system
In accordance with rumors, the iPhone 17 Professional and iPhone 17 Professional Max will function a brand new vapor chamber cooling system to maintain the system at an optimum temperature even when operating intensive actions corresponding to video games. This not solely ensures larger consolation when holding the telephone in your hand but in addition helps to maintain peak efficiency.
Curiously, when you watch the Apple brand animation within the art work, it seems suspiciously like a warmth map, with shades of intense purple and funky blue swirling across the edges. May this be Apple confirming the brand new cooling system for the iPhone 17 Professional fashions?
Will the iPhone 17 get new dynamic wallpaper?
Foundry
New colourful wallpapers are coming
Generally, Apple’s occasion art work means just one factor: new wallpapers. And which may be the case this yr. As an illustration, the stylized Apple brand created to advertise the September 2023 occasion was based mostly on the wallpaper shipped with the iPhone 15 Professional.
Maybe this yr’s iPhones will function darkish wallpapers with a warmth map impact, or swirling blue and orange. Or one thing interactive just like the picture on Apple.com. Go strive it out—transfer your finger, mouse, or Apple Pencil over the Apple brand and the colours will morph and mingle along with your actions.
iOS 26 and Liquid Glass are an enormous deal
Talking of the interactive occasion brand, as you drag your finger round, it’s exhausting to not see that the impact seems so much like what occurs while you swipe your finger throughout Liquid Glass components in iOS 26.
Apple sometimes releases new variations of iOS to the general public the week after its September occasion, and this yr ought to be no completely different. Maybe the invite is nothing greater than a tease for the brand new interface coming to everybody’s iPhones in a number of weeks.
In actual fact, simply this week, Bloomberg’s Mark Gurman reported that Liquid Glass is greater than only a 2025 redesign. It’s the beginning of a 3-year iPhone supercycle that may embody a brand new folding telephone and culminate with the launch of the twentieth anniversary iPhone in 2027. That telephone is anticipated to have curved glass that mimics the evolution of the Liquid Glass interface over the following three years. So Apple would positively need to draw consideration to Liquid Glass now.
Apple
Mark your calendars
Apple’s invitations are at all times rigorously designed, and this one is not any exception. From new colours to the heat-map-like cooling teaser, there’s so much hiding in plain sight. We’ll know for positive on September 9, but when historical past is any information, Apple simply gave us a reasonably good preview of what’s coming.
After all, Macworld may have full protection main as much as the keynote as effectively and all by way of the occasion. So keep tuned!
