One in every of Apple’s nice aggressive benefits is the best way its merchandise work so easily collectively as an built-in ecosystem. Your iPhone pings your AirPods. Your Apple Watch pings your iPhone, and unlocks your Mac. Apple Music is optimized for the HomePod, and Apple Arcade for practically all the things else. Fall in love with simply one of many firm’s units or companies and, like a dinosaur dipping its toe in a peat lavatory, you’ll be sucked in and by no means escape. In a great way.
Watch the typical WWDC keynote, nonetheless, and also you’d assume Apple had, not a deep and mutually useful community of interoperable merchandise, however a single flagship plus some equipment. Positive, you’ll hear about new software program options coming to the Mac and the Apple Watch (which obtained 12 and 7 minutes of stage time respectively at WWDC 24). You would possibly even catch some attention-grabbing information associated to the iPad (9 minutes) and Apple TV (two minutes). However it will likely be clear that the star of the present (clocking in at a full 16 minutes final 12 months) is that almost all golden of geese: the iPhone.
I’m hopeful that WWDC 25, which begins on June 9, is perhaps completely different. The truth is, I feel that, inside motive, Apple ought to ignore the iPhone and concentrate on different extra attention-grabbing product traces. Maybe this 12 months the iPhone ought to should handle with two minutes.
WWDC 25 comes at a tough time for Apple, which has been hit by delays and controversies over the previous 12 months: Apple Intelligence has been a conspicuous failure and the iPhone 16, which was offered off the again of that characteristic, proved so disappointing that some clients filed lawsuits. Subsequent month’s occasion represents an essential alternative for Apple to attract a line underneath such points and reset. And also you don’t do this by repeating the method with boasts concerning the upcoming iPhone 17.
As an alternative, Apple might begin by giving some correct consideration to the Apple Watch, which analysts inform us has been in vital international decline for 2 years. The time is ripe for Apple Intelligence to reach on the wrist (albeit doubtless piggybacking off the processing energy of a close-by iPhone) forward of latest {hardware} within the fall. A youthful and fewer industrial product than the iPhone, the Apple Watch has much more room to develop. It wants the eye excess of the iPhone does.
Pundits additionally predict that macOS 16 goes to see an intensive redesign this summer time, with a brand new redesign impressed by Imaginative and prescient Professional, and the Mac itself might get new {hardware} within the type of the M4 Extremely Mac Professional. All of which feels much more attention-grabbing and related than generative AI and Siri studying to grasp pure language at… some… level. Let’s give the professional Mac customers some love. We iPhone house owners will survive a little bit of neglect.
The iPhone has had a lot of the consideration for the perfect a part of twenty years, and it appears like Apple is operating out of attention-grabbing issues to say. So let’s hear as an alternative concerning the smaller and fewer industrial initiatives occurring within the background at Apple Park. I need to know extra about Apple’s imaginative and prescient for the post-smartphone future, which in fact means visionOS 3 (and hopefully progress on third-party apps and content material) but in addition encompasses the position of different wearables such because the Apple Watch and AirPods.
Inform me concerning the good house. Inform me about health and leisure. Simply don’t inform me something extra concerning the iPhone.
Foundry
Welcome to our weekly Apple Breakfast column, which incorporates all of the Apple information you missed final week in a useful bite-sized roundup. We name it Apple Breakfast as a result of we expect it goes nice with a Monday morning cup of espresso or tea, however it’s cool if you wish to give it a learn throughout lunch or dinner hours too.
Trending: Prime tales
Your iPhone notifications are ruining your life. Listed below are 3 simple steps to repair them.
Possibly Apple was proper about Siri all alongside, ponders the Macalope.
Let’s take a miserable take a look at the greatest Apple tech that’s gone without end. Sic transit gloria mundi and all that.
WWDC 2025 is barely weeks away. Listed below are 7 bulletins I can’t wait to see.
After Google IO’s large AI reveals, my iPhone has by no means felt dumber, says Mahmoud Itani.
Listed below are 26 free macOS apps each Mac consumer ought to have. What number of have you ever obtained?
Podcast of the week
WWDC is coming quickly, and on episode 935 of the Macworld Podcast, we discuss concerning the present state of Mac {hardware} and macOS, and what that tells us about what Apple may very well be doing at WWDC.
You possibly can catch each episode of the Macworld Podcast on YouTube, Spotify, Soundcloud, the Podcasts app, or our personal website.
Evaluations nook
The rumor mill
The iPhone 17 Air’s battery seems to be precisely as unhealthy as we feared.
Apple AI glasses ‘higher made’ than Meta’s now on faucet for 2026.
Apple job posting confirms {that a} Calendar revamp is within the works.
Apple plans to supply AI alternate options because it works to overtake Siri.
Software program updates, bugs, and issues
Huge information breach exposes swath of unencrypted Apple ID logins.
And with that, we’re finished for this week’s Apple Breakfast. In the event you’d prefer to get common roundups, join our newsletters, together with our new electronic mail from The Macalope–an irreverent, humorous tackle the newest information and rumors from a half-man, half-mythical Mac beast. It’s also possible to comply with us on Fb, Threads, Bluesky, or X for dialogue of breaking Apple information tales. See you subsequent Monday, and keep Appley.
