Final Tuesday was an costly day. Apple occasion day is at all times an costly day. New iPhones, Apple Watches, and AirPods Professional made their debut, and because of this on September 19, many people shall be taking supply of recent Apple stuff. (The larger-than-normal credit-card invoice comes later.)
Simply because Apple’s promoting numerous new stuff doesn’t imply it’s worthwhile to purchase all of it. (Who wants 4 new iPhones yearly?!) However relating to upgrades, some merchandise actually leap out at me as extra spectacular and intriguing than others.
iPhone Air versus iPhone 17 Professional
You often know what sort of iPhone you need. Professional goes to Professional, Professional Max to Professional Max, common iPhone to common iPhone, and iPhone mini and iPhone Plus to… the seven levels of grief, I suppose. However this yr’s choices present a twist, with two telephones that each can viably declare to be the appropriate improve for individuals coming from a earlier iPhone Professional mannequin.
As somebody who’s out there for a brand new telephone this yr, I admit that it’s going to be a troublesome selection between the iPhone Air and the iPhone 17 Professional. Let’s break it down.
The iPhone Air collects lots of model factors as a result of it’s the thinnest iPhone ever at 5.64 millimeters. The majority of its cameras and brains are situated within the “plateau” on the high of the telephone; the remainder of the factor is mainly simply display screen and battery. The iPhone Air appears to be like like no different iPhone ever, and can most likely really feel wonderful to carry in your hand.
It’s additionally much more full-featured than you would possibly anticipate for a telephone that sits between the common iPhone 17 and the iPhone 17 Professional on the worth record. It’s acquired an A19 Professional chip, albeit with one fewer GPU core. It will get the brand new, doubtlessly game-changing 18-megapixel Heart Stage digicam for selfies. It’s acquired an always-on ProMotion show, which is spreading throughout the complete line this yr, eliminating it as a differentiator for the high-end telephones.
What is going to decide the destiny of the iPhone Air is how essential you price the iPhone’s digicam, and extra particularly, its array of cameras. Regardless of Apple’s company spin that the iPhone Air mainly has 4 cameras, the actual fact is that it has a single digicam in comparison with three on the iPhone Professional. That one digicam is extremely succesful–it’s a 48MP mannequin that may additionally generate 24MP super-resolution photographs or learn solely the middle of its sensor for a “2x optical zoom,” just like Apple’s different iPhone cameras the final couple of years. However if you need a much bigger zoom, or a correct wide-angle, or good macro pictures, or the power to seize spatial scenes, you’re out of luck.
A full 20 p.c of the iPhone 16 Professional photographs I took final yr had been taken with my iPhone’s telephoto lens. That provides me pause. I’d be giving up the power to zoom in a lot nearer to seize photographs, even when (to be sincere) these zoomed-in photographs aren’t precisely the perfect the iPhone can provide.

No matter how Apple spins it, the iPhone Air has a single digicam, and that
is purpose sufficient for lots of shoppers to cross on it.
Apple
In a traditional improve yr, it could most likely be a straightforward option to go together with the iPhone Air, simply due to the sheer novelty. However the iPhone 17 Professional is itself a surprisingly novel product. As a unibody mannequin carved out of a strong block of aluminum, it’s acquired a really totally different look to it, and it is available in one notably thrilling shade: Cosmic Orange.
The iPhone 17 Professional’s A19 Professional processor has yet another GPU core and a wholly new vapor chamber cooling system that spreads the warmth from the processor throughout the radiative steel physique. That aluminum again (and sides) goes to be putting, in addition to slightly bit heat.
After which there are these cameras. Three of them, together with a brand new 48 megapixel monster that permits the 4x zoom to be center-cropped into the optical equal of an 8x zoom. The three cameras enable the iPhone 17 Professional to go from 0.5x all the way in which to 8x, an infinite vary for a telephone digicam with a bunch of purely optical zoom stops alongside the way in which.
So, let’s line them up. Causes to purchase an iPhone Air: Cool look, skinny and light-weight, comparatively Professional-level options, and a single good digicam that may be adequate. Causes to purchase an iPhone Professional: A brand new look (however not as cool or skinny or mild), an superior orange shade, and an extremely highly effective set of cameras.

Apple
Should you like orange and you want taking photos along with your iPhone, the selection is obvious: the iPhone 17 Professional. Should you assume iPhone pictures is a nice-to-have however not essential, and you want the concept of getting the coolest-looking iPhone ever, the iPhone Air is best for you. Should you don’t care in regards to the shade choices, it actually does come right down to model versus cameras.
Orange is one among my favourite colours, so I’m torn. I would like to carry that iPhone Air in my arms to know for positive, but when I needed to guess, I’d select it over the iPhone 17 Professional and endure the implications for my iPhone pictures.
Simpler selections abound
The remainder of Tuesday’s bulletins are slightly bit simpler to digest as a result of lots of the “new” options introduced are literally rolling out to older fashions, too.
The AirPods Professional 3 improve appears to be like nice as a result of it improved audio high quality, battery life, and–most significantly–the efficacy of its noise cancellation. The leap from the unique AirPods Professional to the second-generation mannequin was enormous, and that is apparently an identical leap. Should you take heed to AirPods Professional on a regular basis, they’re most likely well worth the improve only for that. They’re additionally extra water-resistant and will match some ears higher, since they’re barely totally different in form and provide 5 totally different ear tip sizes.
However notice that AirPods Professional 2 additionally assist all listening to support and dwell translation capabilities, and AirPods 4 with Energetic Noise Cancellation assist dwell translation. You don’t want new AirPods to get these options.
The Apple Watch upgrades are equally good, however not essentially must-haves. Should you’re utilizing a watch older than the Collection 10, you’ll recognize the a lot thinner watch with a a lot bigger display screen. (I’ve a Collection 10, and it’s actually nice.) Should you’re utilizing an unique Apple Watch Extremely, it may additionally be time to significantly think about an replace to the Extremely 3, particularly in case you’re somebody ceaselessly out of mobile contact. I do know that the iPhone has had emergency satellite tv for pc connectivity for some time now, but it surely strikes me that having it in your watch, too, is simply an additional layer of safety and security.
However once more, be warned: not all of the “new options” for the Collection 11 and Extremely 3 are restricted to these new units. The much-hyped hypertension detection function shall be accessible on Collection 9 and later, and Extremely 2 and later. And the brand new Sleep Rating function will work way back to Collection 6 and Extremely 1 watches. You don’t want to purchase a brand new watch to learn from these new options.
Sure, it’s an costly time. I’m shopping for some iPhone–TBD!–and have already ordered AirPods Professional 3. Seek the advice of your loved ones and pockets, do some pondering, and be ready to make your personal shopping for selections. And in case you resolve to not purchase one thing this fall, don’t fear–Apple is at all times positive to create one other actually costly day within the very close to future.
Macworld has the whole lowdown on the iPhone Air, iPhone 17, iPhone 17 Professional, Apple Watch, and AirPods Professional 3. Should you weren’t capable of watch Apple’s occasion, catch up in our “Awe Dropping” occasion dwell weblog.