Apple on Thursday introduced that the month-to-month charge for its Apple TV+ video streaming service is now $12.99 within the U.S., up from the earlier $9.99. The charge within the U.Ok., in addition to for Apple One (which incorporates Apple TV+) stays unchanged.
The value enhance is efficient instantly for brand new subscribers, although some areas of the Apple TV+ web site nonetheless present the $9.99 monthly charge. Present subscribers will proceed on the $9.99 charge till it’s time to resume, at which level the $12.99 charge will take impact 30 days after.
“Because it launch, Apple TV+ has expanded its deep library of tons of of Apple Originals, with hundreds of hours of premium programming throughout genres and brand-new releases weekly — all ad-free,” Apple mentioned in an announcement. “Subscribers can discover a wealthy providing of thrilling dramas, epic sci-fi, feel-good comedies and stay sports activities.” Apple racked up some 80 Emmy nominations this 12 months, together with 27 for its viral hit “Severance.”
The final time the Apple TV+ worth elevated was in October 2023, when Apple TV+ went from $6.99 to $9.99. At the moment, Apple Arcade, Apple Information+, and Apple One additionally had will increase, however these costs are usually not altering presently.
For comparability, Netflix is $7.99, Amazon Prime Video is $8.99, and Disney+ with Hulu is $10.99 monthly with advertisements. Apple TV+ remains to be commercial-free and cheaper than these companies’ ad-free tiers.
A report final March by The Info acknowledged that Apple TV+ loses $1 billion per 12 months, however its subscriber numbers have steadily grown. In Apple’s quarterly monetary studies over the previous few years, the corporate’s Providers division (which incorporates Apple TV+) has been a serious income supply, second solely to the iPhone. Nonetheless, Apple has not publicly acknowledged how a lot Apple TV+ contributes to Providers income. For the third quarter of 2025, Providers income was $27 billion, up from $24 billion in the identical quarter of 2024.
