Verizon’s postpaid cellphone churn has been rising (not good)
The churn fee is the share of paying subscribers who left Verizon for one more provider. We like to have a look at that determine because it applies to postpaid cellphone subscribers since these are probably the most steady prospects of all and are not seeking to swap with each small change in pricing. Throughout the fourth quarter of 2020, Verizon‘s postpaid cellphone subscribers had a record-low churn fee of .76%. The determine confirmed how Verizon had locked in its most beneficial prospects at the moment. Throughout This autumn of 2025, Verizon‘s postpaid cellphone churn fee was a a lot larger .95%.
After twenty years with Verizon, that is the reward I am provided. | Picture by PhoneArena
If Verizon provides you a free cellphone, do you have to take it?
That is the sort of deal that Schulman must be doing extra of, and I am going to inform you why. The fortunate subscriber who additionally will get to maintain his present plan, might be locking himself into Verizon for 3 extra years. However the buyer will not take into consideration that. What he’ll keep in mind is that Verizon gave him a free cellphone and all he needed to do was pay the gross sales tax.
If you’re a Verizon subscriber and obtain this supply, do you have to take it? Effectively, if you happen to’re planning on staying with Verizon for at the least three extra years, that is one level in favor of taking the deal. Additionally, if you’re a Pixel fan, nicely that’s clearly one other good purpose for taking Verizon up on the deal. Some Reddit subscribers identified that Verizon in all probability has no concern handing out the Pixel 10 Professional since most prospects favor Apple iPhone and Samsung Galaxy handsets leaving them with an enormous stock of telephones they should eliminate.
For what I pay for my three cellphone strains and a pill on Verizon, I may get free Netflix, Hulu, and the MLB app on T-Cellular. Like T-Cellular‘s notorious business starring Billy Bob Thornton, I began with Verizon 20 years in the past as a result of it had one of the best service again then. That’s not the case anymore. Why ought to I proceed to pay for perks that I can get free of charge from T-T-Cellular? That is the sort of pondering that Dan Schulman goes to must cope with.
Here’s a quick listing of issues to do this Verizon‘s CEO ought to contemplate:
- Enhance the rewards program and embody perks which might be free, not $10 per 30 days.
- Supply extra free telephones to lock in subscribers.
- Have some type of discussion board or e-newsletter the place new and upcoming telephones and different cell gadgets will be launched to subscribers to get them enthusiastic about upcoming gadgets.
